MUST - A National Education Campaign for Older Adults and Caregivers
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MUST for Seniors Program Materials & Tools > Help Promote MUST in Your Community

NCPIE has developed a variety of ready-to-use and customizable, downloadable materials to help users promote the MUST for Seniors program through community publications or the local news media.

  • Drop-in newsletter articles allow organizations or community newspapers to customize and include these articles in publications or web sites

    • To reach caregivers — "Helping Your Independent Older Parents Use Medications Safely"

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    • To reach older adults — "Older Adults — Who Are Especially Susceptible to Medicine Use Related Problems — MUST Take Time Out to Talk About Their Medications"

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  • Display ads available in multiple sizes (1-column, ¼ page, ½ page) for use in newsletters, newspapers
    and other publications

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  • Media Alert to notify news media outlets about an upcoming event. This should be distributed via e-mail to health reporters and editors one week before the workshop. This one-page advisory should also include opportunities for photographs or video, if appropriate.

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  • Press Release to announce that XYZ organization is holding a MUST for Seniors event and call attention to the need for education about safe medication use among older adults.

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  • Calendar Listing to include workshop in community calendars. This should be submitted to the community page editor three weeks before the workshop.

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